The Body Shop is an original, natural and ethical cosmetics brand. The company is constantly seeking exceptional and natural ingredients to produce cosmetics that highlight natural beauty. It is the first cosmetics line to introduce fair trade practices into the cosmetics industry through its own Pair Trade Community program. Moreover, The Body Shop is the first cosmetics company to use entirely recyclable packaging. The brand also calls the attention of the international community to issues such as human trafficking in women and children. The Body Shop salon at Klif offers cosmetics for the body, face, hair, accessories for makeup, home spa products, as well as scented oils.